New Digital Fan Hub Launched For Breakers Fans

The Sky Sport Breakers may not be playing any games at home this season (yet!), but fans will still be able to engage with the team and sponsors they love through an interactive digital Fan Hub created by the Komo Digital SaaS platform.

The online platform will host live trivia games, competitions, MVP voting and sponsor activations to engage with New Zealand and Australian fans during live games. The Komo platform will also enable us to activate in stadia when the Breakers return to playing at home.

“In a year where we have had to rethink the way we deliver our entire fan engagement and sponsor activation strategies, we are really excited to be working with the team at Komo to deliver a product that will help us to bring a little bit of that live game experience into fans homes,” said Suze Fitzgerald, Sponsorship & Marketing Manager at the Sky Sport Breakers.

“We have created a platform that enables any organisation to engage and commercialise their online community, wherever they may be. We are very excited to be working with such forward thinking partners; Suze and the Breakers are utilising all aspects of the Komo platform to engage with their fans. Sky Sports will provide a more interactive experience through broadcast, promotion of the hub through digital and social channels, utilising our digital coupon technology to drive in store sales for Burger King and when possible running activations in stadia where we utilise the big screen to run live competitions. Our mission is to be the one stop shop for digital engagement,” said Joel Steel, CEO at Komo Digital.

Breakers naming rights partner Sky Sport will be using the platform to encourage fans to watch games live on the Sky Sport broadcast network and to connect with fans through live MVP voting.

“We go all out as the number one fan of the Sky Sport Breakers and this innovation will help more fans connect and really celebrate with the team on every platform this season – whether they’re watching the Breakers through their Sky Box, streaming on Sky Go or Sky Sport Now, or watching selected games on Prime.  It’s exciting stuff,” said Daylyn Concessio, Sky Sponsorship Manager.

Breakers major partner Burger King will also be utilising the platform to deliver their ‘Whopper 90’ activation, digital coupons will be issued to fans when the Breaker score more than 90pts during a game – an activation that was previously run in-stadia, with fans using their game tickets as coupons.

“We are really excited to be partnering with the Sky Sport Breakers again this year and delivering our ‘Whopper 90’ activation. The digital fan hub through Komo Digital has enabled us to take ‘Whopper 90’, free Whopper Juniors when the team scores 90 points or more, NZ wide to all Sky Sport Breakers fans. In prior years this offer was limited to only those lucky enough to attend a game, however the challenge of the offshore games has turned this on its head and resulted in a big upside for fans, now everyone has the chance to visit the Fan Hub and download a free Whopper Junior voucher,” said Leann Smith, Senior Brand & Insights Manager at Burger King NZ.          

The Sky Sport Breakers NBL21 Fan Hub can be viewed on fans.nzbreakers.basketball and is live from Monday 18 January 2021.